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Free online books to download Creative

Creative Advertising. Mario Pricken


Creative Advertising


ISBN: 9780500287330 | 272 pages | 7 Mb


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  • Creative Advertising
  • Mario Pricken
  • Page: 272
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780500287330
  • Publisher: Thames & Hudson
Download Creative Advertising





Free online books to download Creative Advertising




"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. Read More Show Less






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